What is digital planning and why my company needs it

Desde que Alexander Graham Bell presentó el teléfono en 1874 (una implementación del que había inventado el italiano Antonio Meucci en 1849) hasta que tuvo 50.000 usuarios pasaron 3 años. Y tardó otros 75 en llegar a 50 millones de hogares, más de una generación. Cuando Tim Berners-Lee creó la World Wide Web, fueron necesarios 4 años para alcanzar los 50 millones de usuarios. Facebook tardó dos años en pisar esa marca, el Candy Crush dos meses y solo 19 días Pokémon Go. Si algo caracteriza a nuestra época es el ritmo con el que se suceden los cambios, tanto en la sociedad como en las empresas. Para afrontar esta velocidad es necesario que las corporaciones cuenten con la tecnología adecuada y que sepan realizar una gestión adecuada del desarrollo tecnológico.

Technological management arises as a response to the need to handle the technological factor with the strategic sense conferred within each business organization.The ultimate goal is to improve the effectiveness of the production and administration of tasks to enhance the competitiveness of a company in the market. En otras palabras, igual que las compañías tienen planes estratégicos bien definidos de gestión de recursos, este tiene que ser también el camino respecto a la transformación digital.

Technological management is a multidisciplinary field. Requiere de perfiles técnicos como ingenieros, informáticos o expertos en I+D, pero lo que verdaderamente demanda son líderes con capacidad de adaptarse, aprender y comprender que es clave poner la tecnología al servicio de los beneficios empresariales."To guide an organization in this direction it is necessary to have a project.Defined planning of integration of technological and design advances of a roadmap, as well as a staff motivation strategy.But it is also essential that this management is focused towards the future, "says Olivier de Weck, professor of the online program management of the technological development of MIT Professional Education, taught in Spanish.The fourth industrial revolution constantly breaks the myth of the 'is all invented'.Companies must look at the horizon and analyze the evolution of technologies;Those who do not have more complicated to adapt and innovate in a changing reality.

In recent months organizations have learned that at any time everything can stagger.And as a society we have learned that it is better to prevent cure.Consequence of these learning, companies are aware that they have to focus their efforts with their eyes on the future.That is, in search of certainties.Companies must invest in technological management and develop a knowledge system that aims to develop, integration and effective use of technology to create value and thus be able to meet customer's needs and demands.

We live an unprecedented digitalization stage, where obsolescence covers any type of progress every little time.Therefore, to avoid risks and take full advantage of any type of opportunity, it is necessary to have an updated plan to manage technological development.It is a necessity for the long -term survival of companies.

Prepared by Clear pilot, Director of Global Program and Digital Plus Programs at MIT Professional Education